Definitely buy this product.
I've been using a DE razor and shaving brush with shaving cream or soap for a number of years. This is definitely on a par with the products from England, Italy and Portugal that I've used (and reused). As a newcomer to the market this is a great achievement. It doesn't lather up as much as the others but this is the first cream I've used with lanolin as a main ingredient and that might be the difference BUT there's enough lather to do the job, I get a close clean shave and I'm left with soft comfortable skin. I wanted this product to work because it's a Kiwi firm and I like to support local companies. It works fantastically and I expect there will always be a jar in my bathroom cabinet.