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Philosophy

Derived from Nature, Engineered with Science.

  • Ashes to ashes - what comes from the earth goes back to it.  
  • No Nasty’s - that means no dangerous chemicals. 
  • Simplicity – simple, natural formulations engineered with honest intentions. 
  • Good Science – we utilise the cleanest, most efficient science to make effective, dependable and safe products. 
  • Sustainable Business – we strive to be both ethical and sustainable in our efforts to grow our brand.


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